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Frank Shepard Fairey (born February 15, 1970) is an American contemporary artist, activist and founder of OBEY Clothing who emerged from the skateboarding scene. Zittoun, Tania, Transitions: Symbolic Resources in Development, IAP, 2006, p168. In 1989, he designed the "Andre the Giant Has a Posse" (...OBEY...) sticker campaign while attending the Rhode Island School of Design (RISD).
Fairey designed the Barack Obama "Hope" poster for the 2008 U.S. presidential election. The Institute of Contemporary Art, Boston, has described him as one of the best known and most influential . Upcoming Exhibitions, SHEPARD FAIREY, The Institute of Contemporary Art, Boston His work is included in the collections at The Smithsonian; the Los Angeles County Museum of Art; the Museum of Modern Art in New York City; the Museum of Contemporary Art San Diego; the National Portrait Gallery in Washington, D.C.; the Virginia Museum of Fine Arts in Richmond; and the Victoria and Albert Museum in London. "Local woman’s grandson behind the Obama “Hope” poster " , Independent, South Carolina
His style has been described as a "bold iconic style that is based on styling and idealizing images."
Fairey became involved with art in 1984, when he started to place his drawings on skateboards and T-shirts. He moved to Rhode Island in 1988 to attend the Rhode Island School of Design (RISD). In 1992, he earned a Bachelor of Fine Arts degree in Illustration from RISD.
Originally intending the sticker campaign to gain fame among his classmates and college peers, Fairey says:
At first I was only thinking about the response from my clique of art school and skateboard friends. The fact that a larger segment of the public would not only notice, but investigate, the unexplained appearance of the stickers was something I had not contemplated. When I started to see reactions and consider the sociological forces at work surrounding the use of public space and the insertion of a very eye-catching but ambiguous image, I began to think there was the potential to create a phenomenon.
In a manifesto he wrote in 1990 to 1991, and since posted on his website, he links his work with Heidegger's concept of phenomenology.Steven Heller, Véronique Vienne, Citizen Designer: Perspectives on Design Responsibility, Allworth Communications Inc., 2003, p224. His "Obey" Campaign is from the John Carpenter movie They Live which starred pro wrestler Roddy Piper, taking a number of its slogans, including the "Obey" slogan, as well as the "This is Your God" slogan. Fairey has spun off the OBEY clothing line from the original sticker campaign. He also uses the slogan "The Medium is the Message" borrowed from Marshall McLuhan. Shepard Fairey has stated in an interview that part of his work is inspired by other street artists.
"From the late ’90s until about 2001," writes Ken Leighton in The San Diego Reader, Fairey lived in East Village, San Diego, where, according to a friend quoted in the article, he co-founded a "guerrilla marketing company called Black Market Design." According to John Goff, a former member of the San Diego–based "tribal post-punk" industrial-noise performance art band Crash Worship, Fairey began appropriating the Russian Constructivist style utilized in Soviet-era propaganda during his time in San Diego. "'I think he became an art icon when he started focusing on Communist imagery,' Goff says. 'He was still in San Diego then. I first met him when he was working above Hooter’s in the Gaslamp.'"
Fairey was a founding partner, along with Dave Kinsey and Phillip DeWolff, of the design studio BLK/MRKT Inc. from 1997 to 2003, which specialized in guerrilla marketing, and "the development of high-impact marketing campaigns".Steven Heller, Véronique Vienne, Citizen Designer: Perspectives on Design Responsibility, Allworth Communications Inc., 2003, p225. Clients included Pepsi, Hasbro and Netscape (for whom Fairey designed the red dinosaur version of mozilla.org's logo and mascot).
In 2003, he founded the Studio Number One design agency with his wife, Amanda Fairey. The agency produced the cover work for The Black Eyed Peas' album Monkey Business and the poster for the film Walk the Line. Fairey has also designed the covers for The Smashing Pumpkins' album Zeitgeist, Flogging Molly's CD/DVD Whiskey on a Sunday, Led Zeppelin's compilation Mothership and movie Celebration Day, and Anthrax's The Greater Of Two Evils. Along with Banksy, Dmote, and others, Fairey created work at a warehouse exhibition in Alexandria, Sydney, for Semi-Permanent in 2003. Approximately 1,500 people attended.
In 2004, Fairey joined artists Robbie Conal and Mear One to create a series of "anti-war, anti-Bush" posters for a street art campaign called "Be the Revolution" for the art collective "Post Gen". "Be the Revolution" kicked off with a night of performances featuring Z-Trip, Ozomatli and David J at the Avalon in Hollywood. Fairey also co-founded Swindle Magazine along with Roger Gastman.
In 2005, he collaborated for a second time with Z-Trip on a limited edition 12-inch featuring Chuck D entitled "Shock and Awe". In 2005 Fairey also collaborated with DJ Shadow on a box set, with T-shirts, stickers, prints, and a mix CD by Shadow. In 2005 he showed abroad, for instance in Paris at the Magda Danysz Gallery, and was a resident artist at the Honolulu Museum of Art Spalding House (formerly known as The Contemporary Museum, Honolulu). Also in 2005, Fairey contributed the artwork for the posters, cover art, and graphics for Walk The Line the Johnny Cash biopic. In 2006, Fairey contributed eight vinyl etchings to a limited-edition series of 12" singles by post-punk band Mission of Burma and has also done work for the musical group Interpol.
In 2006, Fairey joined NYC based Ad agency Project 2050 as founding Creative Director and was featured on the cover of Advertising Age magazine. While at Project 2050 Shepard developed creative work for Virgin Mega Store and Boost Mobile. The book Supply and Demand: The Art of Shepard Fairey was released in 2006. In 2008, Philosophy of Obey (Obey Giant): The Formative Years (1989–2008), edited by Sarah Jaye Williams, was published by Nerve Books UK, and praised by Fairey. "The philosophy of Obey", obeygiant.com. Retrieved July 16, 2008.
In June 2007, Fairey opened his one-man show entitled "E Pluribus Venom", at the Jonathan LeVine Gallery. The show made the arts section front page in the New York Times.
Fairey donated original cover art to the 2008 album , produced for Iraq War documentary Body of War. Proceeds from the album benefit non-profit organization Iraq Veterans Against the War.
In 2008, Fairey teamed up again with Z-Trip to do a series of shows in support of then-presidential candidate Barack Obama entitled Party For Change. Fairey also designed posters for the British goth band Bauhaus.
In September 2008, Shepard opened his solo show titled "Duality of Humanity" at White Walls & Shooting Gallery in San Francisco. His third solo show with the gallery featured one hundred and fifty works, including the largest collection of canvases pieces in one show that he's done.
Fairey was arrested on February 7, 2009, on his way to the premiere of his show at the Institute of Contemporary Art in Boston, Massachusetts, on two outstanding warrants related to graffiti. He was charged with damage to property for having postered two Boston area locations with graffiti, a Boston Police Department spokesman said. His arrest was announced to party goers by longtime friend Z-Trip who had been performing at the ICA premiere at Shepard Fairey's request.
On April 27, 2009, Fairey put three signed copies of his Obama inauguration posters up on eBay, with the proceeds of the auction going to the One Love For Chi foundation, founded by the family of Deftones bassist Chi Cheng following a car accident in November 2008 that nearly claimed Cheng's life.
Fairey's first art museum exhibition, titled Supply & Demand (as was his earlier book), was held in Boston at the Institute of Contemporary Art during the summer of 2009. The exhibition featured more than 250 works in a wide variety of media: screen prints, stencils, stickers, rubylith illustrations, collages, and works on wood, metal and canvas. As a complement to the ICA exhibition, Fairey created public art works around Boston. The artist explains his driving motivation: "The real message behind most of my work is 'question everything'."
In 2011, Time Magazine commissioned Fairey to design its cover to honor "The Protester" as Person of the Year in the wake of the Arab Spring, Occupy Wall Street and other social movements around the world. This was Fairey's second Person of the Year cover for Time, his first being of Barack Obama in 2008.
In January 2015, Shepard Fairey made a cameo appearance on Portlandia. In July 2015, Fairey was arrested and detained at Los Angeles International Airport, after passing through customs, on a warrant for allegedly vandalizing 14 buildings in Detroit. He subsequently turned himself in to Detroit Police.
On September 17, 2015, the Jacob Lewis Gallery presented Shepard Fairey's exhibition "On Our Hands", his first solo opening in New York City in five years. The paintings reflect on contemporary issues facing our global community: political corruption, environmental apathy and abuse of power. The exhibition coincides with Fairey's new monograph Covert to Overt, published by Rizzoli.
Life Is Beautiful Fremont East District, Las Vegas Mural Project 2016.
Fairey distributed 300,000 stickers and 500,000 posters during the campaign, funding his grassroots electioneering through poster and fine art sales. "I just put all that money back into making more stuff, so I didn't keep any of the Obama money", explained Fairey in December 2009.
In February 2008, Fairey received a letter of thanks from Obama for his contribution to the campaign. The letter stated:
On November 5, 2008, Chicago posted banners throughout the downtown business district featuring Fairey's Obama "HOPE" portrait. City Hall reacts to Obama win, ABC WLS-TV, November 5, 2008
Fairey created a similar but new image of Barack Obama for Time magazine, which was used as the cover art for the 2008 Person of the Year issue. The original iconic "HOPE" portrait was featured on the cover of Esquire Magazine's February 2009 issue, this time with a caption reading, "WHAT NOW?" Shepard Fairey's influence throughout the presidential election was a factor in the artist himself having been named a Person of the Year for 2008 by GQ Magazine.
October 2008, Fairey created a small edition of serigraphs entitled Obama Hope Gold (from Artists for Obama). College Museum of Art, Williamstown, MA This portfolio was produced through a partnership between Gemini G.E.L. printing studio and the Democratic National Committee. Cantor Arts Center, Stanford, CA The project supported the presidential campaign of Barack Obama. Kate Linthicum, " ‘Artists for Obama’ donate prints to raise money for the candidate", Los Angeles Times, September 29, 2008. Retrieved August 28, 2024. The Gold serigraphs were released just after Obama’s inauguration, and are the third and final edition of Fairey’s Hope prints of the president. College Museum of Art, Williamstown, MA The edition was released shortly after the Inauguration. College Museum of Art, Williamstown, MA An example of this work is in the permanent collection of the Museum of Modern Art, New York. of Modern Art, New York, NY
In January 2009, the "HOPE" portrait was acquired by the U.S. National Portrait Gallery and made part of its permanent collection. It was unveiled and put on display on January 17, 2009.
Also in January 2009, photographer and blogger Tom Gralish discovered that the poster was based on an Associated Press photograph by freelance photographer Mannie Garcia.Tom Gralish, " Obama Poster Photo Mystery Archives ", Scene on the Road, December 22, 2008 through January 23, 2009. Retrieved February 21, 2009. Fairey subsequently filed suit in the U. S. District Court for the Southern District of New York against the Associated Press, seeking a declaratory judgment that his use of the AP photograph was protected by the fair use doctrine. The case is Shepard Fairey; Obey Giant Art Inc. v. The Associated Press, No. 09-CV-1123, S.D.N.Y. Fairey subsequently admitted that he had based the poster on the AP photograph and had fabricated and destroyed evidence to hide the fact. Judge Alvin K. Hellerstein urged a settlement, stating that AP would win the case. The AP and Shepard Fairey settled out of court in January 2011. In 2012, Fairey pleaded guilty to one count of criminal contempt of court for his destruction of evidence and submission of false images to the court, and was sentenced by U.S. magistrate judge Frank Maas of the Southern District of New York to two years' probation and a $25,000 fine.
In 2009, Fairey's Obama portrait was featured in the book , which Fairey also edited.
In his December 8, 2010, appearance on The Colbert Report, Stephen Colbert asked Fairey how he felt about having done the "HOPE" portrait of Obama and how "that hope was working out for him now?" to which Fairey replied: "You know, I'm proud of it as a piece of grassroots activism, but I'll just leave it at that".
In an interview with Esquire in 2015, Fairey said that Obama had not lived up to his expectations, "not even close". He continued, "Obama has had a really tough time, but there have been a lot of things that he's compromised on that I never would have expected. I mean, drones and domestic spying are the last things I would have thought he'd."
Fairey created a mutt version of the red, white, and blue poster, donating it to help support pet adoptions, from an image of a rescued shaggy dog taken by photographer Clay Myers. Four hundred limited edition prints were offered by Adopt-A-Pet.com, a nonprofit organization that helps shelters, humane societies and rescue groups advertise their homeless pets to potential adopters. "Obama poster artist does one for the dogs", Ohmidog! magazine, February 6, 2009. The poster, which was also offered as a free download, was featured on the cover of the spring 2009 edition of Dog’s Life magazine.
The Obey Awareness Program, operated by Obey Clothing, was founded in 2007 as an extension of Fairey's humanitarian efforts. This program allows Fairey to support causes he believes in by selling specially designed merchandise and donating 100% of the profits raised to handpicked organizations and their causes. Past non-profit organizations benefiting from this program include Hope for Darfur, 11th Hour Action, Feed America, earthquake relief in Haiti, Dark Wave / Rising Sun for Japan relief, and Adopt-a-Pet.com. Environmentally related non-profit organizations such as the Surfrider Foundation, Urban Roots, the Alaskan Wildlife Refuge and more also received donations. The latest Obey Awareness T-shirts benefitted the Go Campaign, an organization that improves the lives of orphans and vulnerable children around the world by partnering with local heroes to deliver local solutions.
Fairey sits on the advisory board of Reaching to Embrace the Arts, a nonprofit organization that provides art supplies to disadvantaged schools and students. In 2007, Fairey was commissioned to create a logo for "Music Is Revolution Foundation" and became a board member of the Music Is Revolution Foundation, a nonprofit organization that supports music education for students in public schools.
As a type 1 diabetic, Fairey often contributes to non-profit organizations assisting in medical research. He is one of the earliest supporters of Give to Cure, a non-profit organization devoted to accelerating the process of finding cures for human diseases. Fairey created the first Give To Cure sticker series with 20 distinct designs. In addition, he created three special edition prints to commemorate the inaugural Give To Cure campaign. In January 2012, Fairey created an exclusive print called "The Cure" for the Juvenile Diabetes Research Foundation (JDRF), the leading global organization funding type 1 diabetes research. All proceeds from the sale went toward the JDRF. In June 2013, a feature documentary called The Human Trial about the quest to cure type 1 diabetes caught the attention of Fairey who then created the movie poster in order to raise funds for the film.
Every year since 2009, Fairey has contributed his art to raise funds for the RUSH Philanthropic Arts Foundation. In August 2011, Fairey donated the Buddhist inspired piece Mandala Ornament (valued at $12,000) to help raise funds for the Foundation through the ART FOR LIFE online auction, the primary annual fundraising effort that helps support thousands of underserved New York children. Proceeds from the annual gala and auction benefitted the Foundation's signature arts education and gallery programs, which directly serve 2,300 students each year.
In June 2009, Fairey created a poster in support of the plight of Aung San Suu Kyi to bring awareness to the human rights cause in Burma. The proceeds from this print benefitted the Human Rights Action Center and the U.S. Campaign for Burma.
In 2009, Fairey teamed up with artist and activist Ernesto Yerena, activist Marco Amador and musician Zack de la Rocha of Rage Against the Machine, to create, distribute, and sell posters countering dehumanizing and anti-immigrant rhetoric for the We Are Human Campaign. A majority of the proceeds went to the National Day Labor Organizing Network (NDLON) and Puente, a grassroots community group that fights for human dignity.
Fairey has also created artwork to benefit the David Lynch Foundation for Consciousness-Based Education and World Peace (DLF). In April 2009, Fairey created a poster for the David Lynch Foundation's "Change Begins Within" benefit concert. In April 2011, Fairey donated unique collector's items to the foundation's "Download for Good" campaign. In April 2015, Fairey created a commemorative poster for the 10-year anniversary of the music of David Lynch, with all proceeds from poster sales going to the foundation.
In November 2009, Fairey partnered with LGBT grassroots organization FAIR to auction "Defend Equality Love Unites" posters to raise awareness and funds for the fight for gay and lesbian marriage equality.
Fairey is a supporter of artist movements such as The Art of Elysium, an organization aiming to affect social change by making art available to striving artists and young people battling serious illnesses. In August 2010, Fairey donated one original Burmese Monk fine art piece as well as an opportunity for a live portrait sitting for Art of Elysium. In September 2014, Fairey curated The Art of Elysium's GENESIS showcase of emerging L.A. artists, creatives, , and social leaders.
In May 2010, Fairey partnered with Feeding America and The Advertising Council to create an outdoor public service advertisement to raise awareness about domestic hunger.
In 2011, Fairey was named honorary chair of the Young Literati, a philanthropic group of the Library Foundation of Los Angeles. Fairey has created artwork and curated several Young Literati Annual Toast events benefitting the Library Foundation. Fairey's wife Amanda has held the position of chair of the Library Foundation since 2013.
In December 2011, Fairey contributed to the Robert Rauschenberg Foundation's inaugural "Artist as Activist" print project to benefit the Coalition for the Homeless. Fairey created an original print called "The Future is Unwritten" to commemorate Rauschenburg's dedication to important social issues and the mission of the Coalition for the Homeless. The print was sold on Artnet to raise over $150,000 to support the Coalition's life-saving programs.
In July 2013, Fairey did a public arts project for the nonprofit L.A. Fund for Education. Fairey's design titled "Create Your Future" was one of three installments in the #ArtsMatter campaign, which was a collaborative effort with P.S. ARTS and featured the art displayed on billboards and buses across the city of Los Angeles to send the message that arts matter in schools. Again in 2015, Fairey contributed to P.S. Arts, and collaborated with Marc Phillips Decorative Rugs to create a one-of-kind rug for a benefit auction for P.S. Arts.
In March 2014, Fairey created a portrait of Ai Weiwei with "Friends of Ai Weiwei", a group of Ai supporters who were trying to promote awareness of the artists’ legal status in China where authorities had confiscated his passport. Proceeds from the posters went toward Friends of Ai Weiwei's efforts to help the artist and to promote free speech. The following year Ai Weiwei was granted a visa, reversing a decision not to grant him the travel document.
Shepard Fairey has also created works to support school safety, and posters with his art were seen at the March for Our Lives rally in Washington, D.C., on March 24, 2018.Hayley Garrison Phillips. "The Artist Behind Obama's "Hope" Portrait Just Released A Series of Free Posters in Support of Gun Reform". The Washingtonian (March 15, 2018).James Legge. "Barack Obama poster artist Shepard Fairey joins gun control march in Washington". The Independent (April 25, 2013).
Street art is characterized by a nonpermissive art method of production, which reveals the rebellious nature and activism that challenges the viewer's perspective regarding the surrounding environment. Street art has features that distinguish it from other art forms such as graffiti and public art. The defiant nature of the art form itself reveals the defiant structure of Fairey's art and the political challenge it has on others.
Originally, Fairey had claimed his HOPE poster was based on a 2006 copyrighted photo of then-Senator Barack Obama seated next to actor George Clooney, taken in April 2006 by Mannie Garcia on assignment for the Associated Press, which wanted credit and compensation for the work. Artist, AP Disagree Over Photo Credit, Payment, Morning Edition, National Public Radio, February 5, 2009 Garcia believes that he personally owns the copyright for the photo, and has said, "If you put all the legal stuff away, I’m so proud of the photograph and that Fairey did what he did artistically with it, and the effect it's had". Fairey said his use of the photograph fell within the legal definition of fair use. Fairey claims he used pieces of the photo as raw material to create a heroic and inspirational political portrait, the aesthetic of which was fundamentally different from the original photo. Lawyers for both sides tried to reach an amicable agreement.
In February 2009, Fairey filed a federal lawsuit against the Associated Press, seeking a declaratory judgment that his use of the AP photograph was protected by the fair use doctrine and so did not infringe their copyright. The case is Shepard Fairey; Obey Giant Art Inc. v. The Associated Press, No. 09-CV-1123, S.D.N.Y. At first, Fairey claimed that he used the photo of Clooney and Obama, cropped the actor out of the shot, and made other changes. In October 2009, Shepard Fairey admitted he had tried to deceive the Court by destroying evidence that he had instead used the photograph alleged by the AP. Fairey admitted he had used a close-up shot of Obama, also taken by Mannie Garcia, as the AP had long alleged. The solo photo appears much more similar to the final HOPE poster than the photo of Clooney and Obama. Fairey's lawyers announced they were no longer representing him, and Laurence Pulgram, an intellectual property lawyer, stated that the revelation put Mr. Fairey's case in trouble.
In May 2010, a judge urged Fairey to settle. The parties settled in January 2011. On February 24, 2012, Fairey pleaded guilty to criminal contempt of court for "destroying documents and manufacturing evidence." On September 7, 2012, Fairey was sentenced to 300 hours of community service, ordered to pay a $25,000 federal fine, and placed on probation for two years by U.S. Magistrate Judge Frank Maas.
Fairey was also charged with destruction of property in 2015 for tagging 18 posters at unsanctioned sites. The case was later dismissed.
"I challenge anybody to fuck with that, know what I mean", Fairey stated. "It's not like I'm just jumping on some cool rebel cause for the sake of exploiting it for profit. People like to talk shit, but it's usually to justify their own apathy. I don't want to demean anyone's struggles through casual appropriation of something powerful; that's not my intention."
Erick Lyle has accused Fairey of cynically turning graffiti culture into a self-promoting advertising campaign.Erick Lyle in Josh MacPhee, Erik Reuland, Realizing the Impossible: Art Against Authority, AK Press, 2007, p. 87. . On the other hand, San Diego Union-Tribune art critic Robert L. Pincus says Fairey's work "is political art with a strong sense of visual style and emotional authenticity. Even in times when political art has ebbed, Fairey's has just the right balance of seriousness, irony and wit to fit the mood of the moment". The Walrus contributor Nick Mount wrote "Following the example set by gallery art, some street art is more about the concept than the art. 'Fuck Bush' isn’t an aesthetic; it’s an ethic. Shepard Fairey’s Obey Giant stickers and Akay’s Akayism posters are clever children of Duchamp, ironic conceptual art." But Stephen Heller of The New York Times suggested that Fairey's political art has similarities to political art from the past, for instance to political art created by Andy Warhol.
In a New York Times review of "E Pluribus Venom" at Jonathan LeVine Gallery, art critic Benjamin Genocchio described Fairey's art as "generic" despite the range of mediums and styles used by the artist. Genocchio went on to say that it was tempting to see Fairey's art as just another luxury commodity.
Andrew Michael Ford, the director of Ad Hoc Art, said that Fairey's practice does not "match up" in the minds of people who view his work. Ford suggests that some people will view Fairey's work as "very commercial". In his comments, he suggested that Fairey is "ripe" for criticism because he profits from politically and socially charged works. Ford stated that, despite his criticism, he is a fan of Fairey work.
Artists Mark Vallen, Lincoln Cushing, Josh MacPhee, and Favianna Rodriguez have documented that Fairey has appropriated work by Koloman Moser, Ralph Chaplin, Pirkle Jones, Rupert Garcia, Rene Mederos, Félix Beltrán, and Gary Grimshaw, among others. In his critique, "Obey Plagiarist Shepard Fairey", Vallen dissects various works by Fairey, demonstrating them to be plagiarized from the work of other artists. Jamie O'Shea criticizes Vallen's approach for a "nearly ubiquitous lack of understanding of the artist’s use of appropriated imagery in his work and the longstanding historical precedent for this mode of creative expression," in addition to being masked in a thin "veneer of obvious envy in most cases". Art critic Brian Sherwin lashed out at O’Shea's criticism of Mark Vallen by saying that O’Shea's SUPERTOUCH article was nothing more than "damage control". Sherwin questioned O’Shea's defense of Fairey, noting that Fairey is a SUPERTOUCH author and business associate of O’Shea. Sherwin suggests that O’Shea has a "vested" interest in making sure that Fairey is viewed positively by the public since he has curated art exhibits involving Fairey and has written extensively about the artist. Sherwin wrote that O’Shea once served as editor in chief for Juxtapoz and has worked as a creative director hired by corporate art collections as a corporate liaison for acquisitions. Sherwin concluded that the public will "question the artist who says to question everything," regardless of O’Shea's Mark Vallen "damage control" on SUPERTOUCH. Sherwin implied that O'Shea's critique of Vallen was selective because key negative facts about Fairey's history were left out in the article. The dispute between Sherwin and O’Shea was cited by Dan Wasserman on The Boston Globe’s "Out of Line".
Bloggers have criticized Fairey for accepting commissions from corporations such as Saks Fifth Avenue, for which his design agency produced illustrations inspired by Constructivism and Alexander Rodchenko. Fairey defends his corporate commissions by saying that clients such as Saks Fifth Avenue help him to keep his studio operational and his assistants employed. Fairey has acknowledged the irony of being a street artist exploring themes of free speech while at the same time being an artist hired by corporations for consumer campaigns. He says simply that designers and artists have to make money to survive:
"I consider myself a populist artist," Fairey says. "I want to reach people through as many different platforms as possible. Street art is a bureaucracy-free way of reaching people, but T-shirts, stickers, commercial jobs, the Internet – there are so many different ways that I use to put my work in front of people."
In August 2011, Fairey received a black eye and a bruised rib after being attacked outside of the Kodboderne 18 nightclub in Copenhagen, Denmark. Fairey claims the two assailants called him "Obama illuminati" and ordered him to "go back to America". He believes the attack was the result of a misunderstanding over his artwork, which commemorated the demolition of the legendary Ungdomshuset (youth house) at Jagtvej 69. His mural showed a peace dove in flight surrounded by a circle of Tønder lace above the word "Peace"; it was vandalized within 24 hours of its unveiling with graffiti slogans "no peace" and "go home, Yankee hipster".
The media reported that the artwork was commissioned by the Copenhagen Municipality, but the original mural was organized by Fairey's Copenhagen gallery, V1. It was not a government-sponsored work.
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